What strategy behind Bénéteau's Rigid inflatable boats products?

Semi-rigide présenté par Bénéteau à ses concessionnaires

The distribution of images of Rigid inflatable boats bearing the Bénéteau brand name surprised the web. Jean-François Pape, communication director of Bénéteau shipyard, explains the destination of these boats and the strategy of the Vendée leader in yachting through this operation.

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