Catana Group, decline in sales and shift to services

The catamaran market is marking time after several dynamic years. Catana recorded a decline in new boat sales in the first quarter. But the Group is adjusting its trajectory by relying on other levers.

The start of Catana Group's 2025 2026 financial year highlights a broader evolution in the nautical market, between a slowdown in demand and a rebalancing of activities.

Marked decline in new yacht sales

The French group posted first-quarter sales of ?62 million, down 20% year-on-year. This downturn is directly attributable to the new boats segment, the company's historical core business.

After a strong rebound in 2021 and 2022 following the health crisis, the market is entering a calmer phase. Buyers are taking their time, particularly for cruisers, which are more demanding in terms of budget and deadlines.

This downward cycle is now set to continue, with a fourth year of contraction forecast for the sector as a whole. Economic and geopolitical uncertainties are weighing on purchasing decisions, particularly in export markets.

Services take over the business model

In the face of this contraction, Catana is relying on growth in its services business. This division recorded growth of around 20% over the period.

It encompasses after-sales, refits and related services, notably around technical bases such as Port Pin Rolland. This segment offers more stable recurring revenues than new yacht sales, which are cyclical by nature.

For owners, these services cover maintenance, upgrades and adaptations. For the shipyard, they smooth out industrial activity and maintain a continuous link with the fleet in circulation.

Production maintained despite reduced visibility

Despite the commercial slowdown, Catana is maintaining production capacity for its Bali and Catana brands. The Group expects demand to stabilize gradually.

Some recent models, such as the Bali 5.2, are set to gain momentum in the second half of the year. Positioning in the rental market remains strategic, even if this segment is also going through a tighter phase.

But short-term visibility remains limited. Order books exist, but their transformation depends on the global context.

Diversification and new segments in focus

The Group continues to expand into new segments. The arrival of the engine-powered YOT 53 and the Bali 7.0, longer than 22 meters, reflects our determination to broaden our range.

This diversification aims to reduce dependence on the cruising catamaran market alone. It also enables us to address different customer segments, from superyachts to hybrid units.

In this context, commercial expansion in the United States remains a key focus. The strengthening of our distribution network is part of our strategy to increase our presence in a key market for the global yachting industry.

All in all, Catana is adjusting its course. The shipyard is coping with a less buoyant cycle, while consolidating its ancillary activities to maintain its balance.

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