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TH33 and TH38: Four Winns catamarans move to Jeanneau
Unveiled with great fanfare at American boat shows under the Four Winns brand, the TH33 and TH38 power catamarans are undergoing an unexpected strategic shift: they will now be marketed in Europe and internationally under the Jeanneau name. Behind this change, a broader reorganization seems to be taking shape within the Beneteau Group, which owns both brands.
Initially presented as Four Winns' foray into the world of multihulls, the TH33 and TH38 represented a strong change of direction for this American brand historically specialized in bowriders, runabouts and express cruisers. The design, platform and first units were conceived for the North American market, with an emphasis on comfort, stability and volume.
But this foray now seems to have been refocused, with a clear repositioning: the same hulls are now integrated into the Jeanneau range, a brand that is much more established on international markets and already renowned for its sailboats and houseboats.
Jeanneau regains control of the segment
With this repositioning, Jeanneau broadens its scope: by integrating power catamarans into its range, the Vendée-based builder makes a discreet but significant entry into a fast-growing segment. The TH33 and TH38 now complete a range that until now has included Leader, Merry Fisher and NC.
The name "TH", for "Twin Hull", has been retained, but the brand, distribution and communication codes will now be 100% Jeanneau.
"This range fits perfectly into the Jeanneau universe", states the press release, without explicitly mentioning the end of the initial Four Winns project.
What does the future hold for Four Winns in multihull racing?
This change of label raises a fundamental question: will Four Winns withdraw from the power catamaran segment, barely two years after taking its first steps there? The brand has not officially communicated this development, but the transfer of the product to Jeanneau suggests that range development on the US side could be frozen, or even abandoned.
Four Winns would thus be able to refocus on its core business, namely open hulls with inboard and outboard propulsion, a field in which the brand retains a strong legitimacy on the North American market.
This is not an isolated move. Groupe Beneteau, parent company of Jeanneau, Four Winns, Prestige, Lagoon and Excess, began rationalizing its brands and industrial platforms several seasons ago. The aim is to better segment ranges, optimize development costs and avoid duplication on international markets.
Assigning power catamarans to Jeanneau âeuros, whose European network is better established âeuros, allows us to capitalize on a strong name in Europe while avoiding a dispersal of marketing efforts. For Jeanneau, it's diversification. For Four Winns, it's time to refocus.
