April Marine: The yacht insurer buys a pure-player to boost its online offer

April Marine Marine Boat Insurer acquires Assurback

Boat insurance specialist April Marine has announced the acquisition of Assurback, a web broker. Internet offer, multi-brand... This transaction is in line with the insurer's new strategy.

April Marine acquires Assurback

April Marine, one of the main players in yacht insurance, announced on February 4, 2019 an external growth operation. The insurer has finalised the acquisition of 100% of the capital of Assurback, a broker specialised in the French market, pure-player of the offer to private yachtsmen on the Internet.

Strengthening April Marine on the Internet

The acquisition is part of the digitalisation policy launched by the marine subsidiary of the April group, in line with the m@rina services already offered with current policies . According to the insurer, it is a matter of "making insurance easier". Assurback's 100% online offering is therefore fully in line with this strategy.

Multi-brand offer

As a wholesale broker, April Marine designs and markets specific offers for the yachting market. Its contracts will be offered on the Assurback platform from mid-2019. They will be alongside the proposals of Assurback's insurance partners, Allianz, Helvetia and Generali, with whom the site will continue its collaboration. In accordance with the April Group's general policy, its marine subsidiary will thus evolve towards a multi-brand model, in an open architecture with its partners in the insurance sector.

"We are very pleased with this acquisition, which allows us to strengthen our multi-channel approach, while opening our model to multi-brands in the yachting market," said Lionel Boismery, President of April Marine.

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