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The Beneteau Group closed the first half of 2026 with an increase in business activity, reporting revenue of 452.3 M%C2euros, compared with 403.8 M%C2euros a year earlier?a 12% increase. At constant exchange rates, growth reached 13.8%. This performance comes as the global recreational boating market continues to be marked by an uncertain economic environment and cautious inventory management by dealers.
New models are driving growth
Sales momentum is driven primarily by new products launched in 2025. According to the Group, these products accounted for nearly one-third of sales in the first half of the year.
Retail sales rose by 14%, with all segments outperforming the market. In the sailing segment, monohulls benefited in particular from the renewal of the Oceanis and Sun Odyssey lines, while multihulls held their ground thanks to the Lagoon 38 and Lagoon 82. On the powerboat side, day boating posted a 19% increase, driven by Beneteau, Jeanneau, and Wellcraft.
Business remains strong, but orders are slowing
The published results, however, paint a more mixed picture. While deliveries remain strong, Beneteau reports that new orders have been declining since March 2026. The manufacturer attributes this trend to the geopolitical situation in the Middle East, which is fostering a wait-and-see attitude among some customers and leading dealers to limit their inventory levels.
This caution also explains the slowdown in growth during the second quarter, which was limited to 3.4 percent, compared with more than 30 percent in the first quarter.
An industrial restructuring process that is already underway
In response to these market changes, Beneteau continues to adapt its manufacturing facilities.
The Group confirmed the closure of its Cadillac, Michigan, facility, as well as plans to divest the U.S. brands Four Winns, Glastron, and Scarab. These operations accounted for less than 5% of consolidated revenue but had generated nearly 30 million euros in cumulative operating losses over fiscal years 2024 and 2025.
The automaker notes, however, that this decision does not call into question its strategy in the North American market, where sales of brands imported from Europe continue to rise.
Despite a more cautious market environment, Beneteau is sticking to its development schedule. The Group plans to introduce 24 new models during the 2026 and 2027 seasons. These launches will serve as the main sales driver starting with the Cannes Yachting Festival in September, with the goal of sustaining demand in a market where dealers remain cautious about their inventory levels.
For Beneteau, the challenge now is to maintain growth while continuing to improve profitability, in an environment that remains far less favorable than the one seen immediately after the health crisis.
