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At Düsseldorf, the Group will be exhibiting 8 brands and 53 boats, including 5 world premieres, supported by its extensive international dealer network.
An ambitious, structured product plan
Groupe Beneteau's roadmap remains constant:
- accelerate product renewal,
- propose stronger use values,
- control design costs,
- putting innovation at the customer's service.
Between now and 2027, the Group plans to launch 66 new models, renewing over 50% of its portfolio in less than three years, across all brands and segments. A major transformation, among the fastest and most comprehensive in the marine sector.
This acceleration has already been hailed by the market. In 2025, Groupe Beneteau logically won several international awards.
In Düsseldorf, this recognition continues with two major titles of "European Yacht of the Year 2026", awarded to the :
- Beneteau First 30
- Excess 13
Jeanneau enters the power catamaran market with the TH range
The show's big news: JEANNEAU enters the buoyant power catamaran segment with the TH33 and TH38, presented as world premieres.
Initially developed under the Four Winns brand, the TH range is now fully integrated into the JEANNEAU universe, to support the growth of these uses via one of the Group's most international brands and its dealer network.
These catamarans meet the expectations of customers looking for :
- versatile and easy to handle
- with an assertive design
- offering a new way of sailing, particularly in key markets such as the Mediterranean and the United States
Monohull sailing: from affordable performance to top of the range
In the monohull sailboat segment, the Beneteau Group is pursuing a strategy combining accessibility and upmarket positioning.
The Beneteau First 30, already adopted by some 150 owners worldwide, confirms the appeal of high-performance, more affordable yachts. At the other end of the spectrum, the Beneteau First 60, the largest ever built by the brand, is aimed at the high-performance segment.
The ranges are also renewed with :
Multihulls: distinctive identities for all sailing styles
In the world of multihulls, innovation responds to different lifestyles and sailing practices. Models such as the Lagoon 38 and Excess 13 illustrate this approach, with distinct positions in terms of comfort, sensations and onboard experience.
This multi-brand strategy enables us to cover a broad spectrum of customers, while preserving the specific identity of each universe. In addition, the development of multihulls remains closely linked to professional uses, making charters a central pillar of the Group's product strategy.
Charter: a key lever for democratizing yachting
The rental market is a major strategic focus for Groupe Beneteau. It gives a wider public access to sailing, while supporting the renewal of professional fleets.
The specific requirements of chartering are integrated right from the design stage of new models, often developed in close collaboration with operators. Units like the Jeanneau Sea Loft 480 illustrate this real-world approach.
Motor yachting: from entry-level to high-end
In the motor yachting segment, the rapid renewal of product ranges encourages a natural progression towards the top end of the market.
In less than twelve months, Beneteau has launched :
- three new Gran Turismo models,
- two new Swift Trawlers.
The Gran Turismo limited Alpine edition, developed in partnership with Alpine, features a sportier, more assertive design.
For its part, Prestige continues to expand its range with the second-generation M7 and M8, while introducing the Prestige F6.7, the new flagship of the F-Line range.
Dayboating: versatility and exploration at the heart of the dynamic
Dayboating continues to drive growth, driven by the multiplication of uses. Jeanneau reinforces its leadership with the Merry Fisher 1095 Coupé Series 2, designed for a wide variety of programs, from coastal outings to extended getaways.
At the same time, Wellcraft is stepping up its international development with the 28 T-Top and 28 Explorer, in the wake of the success of the 38 T-Top, which recorded over 100 pre-orders before its launch, confirming the brand's strong commercial traction in Europe and the United States.
A long-term vision driven by innovation and execution
For Groupe Beneteau, investment and innovation remain deliberate strategic choices, in a demanding market environment. Initial feedback confirms that this strategy is attracting keen interest in both sailing and powerboats.
With nine complementary brands, strong manufacturing capabilities and a worldwide dealer network, the Group has the resources it needs to deploy its innovations rapidly and effectively in all markets.
"We chose to invest and accelerate when the market became more demanding, because that's precisely when innovation is most important to customers."
underlines Gianguido Girotti, Managing Director of Groupe Beneteau.
With an accelerated roadmap and clearly positioned brands, Groupe Beneteau continues to focus on its long-term growth drivers: relevant products, accessible sailing experiences and strong brand identities.
