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The transaction marks the entry of Riello Investimenti SGR into Apreamare's capital with a majority stake. The shipyard intends to accelerate its growth while maintaining its artisanal identity and Mediterranean roots.
A takeover to structure growth
The acquisition of a majority shareholding guarantees financial resources and a management framework to support R&D, production facilities and the opening up of new markets. For a player positioned in character-built units, the aim is to increase output without compromising the level of finish or the uniqueness of the hull and fittings.
Continuity of management to preserve brand DNA
Operational management remains in place to ensure the transmission of know-how and program stability. This choice limits the risk of a range discontinuity and secures relations with the distribution network, architects and historical subcontractors.
The arrival of a majority shareholder is accompanied by a structured export strategy: prioritization of trading areas, marketing support for dealers, and a harmonized after-sales service plan.
Range evolutions and high-end market requirements
The range retains its aesthetic codes âeuros neo-classical lines, teak decks, protected circulation volumes âeuros while integrating contemporary demands: more integrated on-board electronics, energy optimization, acoustic and thermal comfort. Future configurations will feature modular layouts and controlled customization to keep lead times to a minimum.
A strengthened back-office is designed to boost customer loyalty: availability of parts, technical training for the network, unified warranty procedures. Ultimately, the brand aims to improve residual value, a strategic lever in markets where resale is often a prerequisite for yacht renewal.
Governance and roadmap
With a majority shareholder focused on medium-term value creation, the roadmap articulates productive investment, selectivity in launches and commercial discipline. The challenge is to strike the right balance: accelerate without compromising perceived quality, which is at the heart of Apreamare's reputation among fans of the genre.
