An opportunity to start boat distribution
The company Sailing Stream has been renting / managing boats in Antibes for many years. In 2011, shortly after taking over the business, the new managers started selling sailboats by becoming an Elan reseller. When Blue Touch, the importer of the Slovenian boat brand, was put into liquidation in the first half of 2019, they were among the first to be informed. "We were in the front row to get to know the situation and we thought there was an opportunity with the Elan brand that we knew well. We also knew that Blue Touch was distributing Italia Yachts. We went to the 2 shipyards and the agreements were signed in the summer of 2019 to be ready for the Cannes show," explains Patrick Bascunana of Sailing Stream.
The company was able to rely on its technical knowledge of boats, thanks to its expertise in rental / management. "This gave us credit from the worksites and allowed us to set up a relevant project on the 3 technical, commercial and marketing-communication aspects" adds Patrick Bascunana.
Complementary sailing yachts for regattas and cruises
Sailing Stream is already familiar with the Elan range of sailing yachts, of which she has already sold several boats and sees in Italia Yachts a strong development potential, particularly in the racing yacht niche. "Elan is a construction site with 70 years of experience," says Patrick Bascunana. "Italia Yachts is more recent with a range containing some exceptional models, including the Italia Yachts 9.98 and the Italia Yachts 11.98. Typical for crewed racing, they stand out from the many sailboats designed for double-handed racing launched recently. The 11.98, released in 2019, was world champion in ORC this year. There is a strong potential for seduction."
Construction of the sales network
Sailing Stream must now structure its sales network for Italia Yachts and Elan. "This is one of our challenges. We have a reseller for Brittany. The rest of France is in progress. These are 2 complementary ranges with price and performance differences that provide an answer for boaters. There is a real interest in single-brand resellers," says Patrick Bascunana.