Nimbus buys Brunswick's shares in Bella Boats
The Brunswick Group, the American leader in yachting, has announced that it has reached an agreement with the Swedish company Nimbus Boats for the sale of its stake in the Finnish shipyard Bella Boats. The terms of the transaction were not disclosed, but the operation should be finalised before the end of 2018. The Bella Boats group, which includes the motor boat brands Bella, Flipper, Falcon and Aquador, will then revert entirely to the European flag.
Disengagement from Brunswick
The operation can be seen as a continuation of Brunswick's refocusing on the US market and its leading brands. The group had acquired a minority stake in Bella Boats through the engine manufacturer Mercury Marine in 2003. Founder Raimo Sonninen, who is still managing the company, will become an advisor in the future organization.
Synergies between Bella and Nimbus
The two Scandinavian groups Bella Boats and Nimbus see many synergies. Together they have 6 brands, adding Nimbus and Paragon Yachts to those acquired. The alliance will cover a wide range of uses, with open hulls for leisure fishing or water-skiing, weekenders, commuters and coupe launches. " This is a great opportunity for Bella and Nimbus to join forces and form a very powerful portfolio of boats [...], but it also allows us to take advantage of the synergies between the different brands. "says Jan-Erik Lindström, Managing Director of Nimbus.
The interest for the network is confirmed by Tolga Pamir, importer of Bella Boats in France with his company Ponton Marine. " This will pay off in terms of image. It's qualitative because Nimbus has a good quality image. It doesn't change anything for the moment in the way distribution and production work. This will become clearer after the meeting that is planned with the whole network at Le Boot in Dusseldorf and Helsinki. "