Nimbus buys Brunswick's shares in Bella Boats
The Brunswick group, the American leader in yachting, has announced that it has reached an agreement with Sweden's Nimbus Boats to sell its stake in the Finnish Bella Boats shipyard. The terms of the transaction have not been disclosed, but the transaction is expected to be completed before the end of 2018. The Bella Boats group, which includes the powerboat brands Bella, Flipper, Falcon and Aquador, will then return entirely to the European flag.
Disengagement of Brunswick
The operation can be seen as a continuation of Brunswick's refocusing on the American market and its flagship brands. The group acquired a minority stake in Bella Boats through the engine manufacturer Mercury Marine in 2003. The founder Raimo Sonninen, who was still in charge of its management, will become an advisor in the future organization.
Nimbus 365 Coupe
Synergies between Bella and Nimbus
The two Scandinavian groups Bella Boats and Nimbus see many synergies. Together they have 6 brands, adding Nimbus and Paragon Yachts to those acquired. The alliance will cover a wide range of uses, with open hulls for leisure fishing or water skiing, weekendenders, commuters and coupé boats. "This is a great opportunity for Bella and Nimbus to join forces and form a very powerful portfolio of boats[...], but also allows us to take advantage of the synergies between the different brands," explains Jan-Erik Lindström, Nimbus' Managing Director.
The interest in the network is confirmed by Tolga Pamir, importer of Bella Boats in France with his company Ponton Marine. "This will pay off in terms of image. It's qualitative because Nimbus has a good quality image. This does not change anything for the moment in the functioning of distribution and production. This will be clearer after the planned meeting with the entire network at the Boot in Dusseldorf and Helsinki."