Rhea Marine joins Latitude 46 and Wauquiez
The Experton-Revollier Group has announced the acquisition of the Roche shipyard Rhea Marine. It integrates the group's yachting division, which specialises in steel processing. The motorboat brand emblematic of the Pertuis Charente joins the Latitude 46 shipyard, builder of the Tofinou sailing yachts acquired in March 2015 at the helm of the Court of La Rochelle and the historic Wauquiez sailing yacht brand, purchased in 2011. Rhea Marine's teams are kept in place.
Opening up to motor boats
Apart from the Andreyale, a niche product from the Latitude 46 shipyard, the Experton Revollier group had no offer on the motor boat market. With the acquisition of Rhea Marine, it enters the sector with a strong brand, whose reputation, Charente anchorage and the image created by founder Bertrand Danglade, are complementary to the Tofinou: "We sail with the same clientele, while bringing a new profession, the motor boat" confirms Alex Pinet, director of Rhea.
"Our previous shareholder, the DLJ Group, wanted to return to its core business, mass distribution, in which it had big projects," explains Alex Pinet. "He therefore wanted to free himself from the yachting business and was looking for a solid partner who was already in the yachting industry. Latitude 46 is very close, 100 metres from our home. We have comparable products with possible synergies in resources and tooling. So it's a sensible combination." Together, the brands of the Experton Revollier group will also carry more weight with their suppliers, equipment manufacturers and marine engine manufacturers.
Positioning yourself in front of the heavy weights of the water sports industry
While the movement towards concentration in the yachting sector is strong, with the takeovers of Dufour by Fountaine-Pajot, Privilège Marine by the Hanse Group, and Delphia Yachts and Seascape by the Bénéteau Group, smaller structures are looking for alliances to keep their specific features. "It's better to group together to deal with the big groups. We're stronger as a group of three than we are on our own," confirms Alex Pinet. This strategy should be observed as early as the winter boat shows.