In a Word / The boating industry is on the move - 04 January 2018

French President for Yamaha Motor Europe

Yamaha, Volvo Penta, Azimut-Benetti, Ferreti and the Association des Ports de Plaisance de Bretagne have made the news in recent days.

A Frenchman at the head of Yamaha Motor Europe

Éric de Seynes, a Frenchman who was previously Chief Operating Officer of Yamaha Motor Europe, then Executive Officer of Yamaha Motor Corporation (Japan), became President of Yamaha Motor Europe. This is a first for a"non-Japanese" within the group. With 1.7 billion euros in 2017, the company is number 1 in Europe in the motorcycle and outboard engine market and on the podium in its other activities, including boats and marine jets. In Europe, the group produces Buster and Yamarin boats in Finland.

A joint shareholder for Volvo Penta and Volvo Cars

The Chinese private holding Geely has acquired Cevian Capital's shares in the Volvo group. The structure obtained 8.2% of the shares and 15.6% of the voting rights, becoming the main shareholder. The group is active in the field of buses, engines and industrial vehicles, but also marine engines through the Volvo Penta brand. Owner of Volvo Cars since 2010, Geely thus brings the car and maritime activities closer together after the separation in 1999.

Italian superyacht masters

The Global Order Book 2018, published by Boat International, confirms the supremacy of Italian shipyards in the market for yachts over 24m. Azimut-Benetti leads the ranking with a total of 2840 metres of yachts built in its six shipyards, for a total value of 710 M €. The Ferretti group, which sold 159 units for a value of over 600 million euros in 2017, comes second in cumulative length, but takes the lead in the ranking in number of boats sold.

A new president at the APPB

Michaël Quernez has been elected for 3 years president of the Association des Ports de Plaisance de Bretagne. The mayor of Quimperlé, president of the mixed union Pêche et Plaisance de Cornouaille, succeeds Gérard Pierre, vice-president of the Compagnie des Ports du Morbihan, at the head of the association which gathers 73 ports and 40 850 rings.