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Controlled growth in a highly competitive segment
Sanlorenzo closed its 2024 financial year with sales of new yachts of 840.2 million euros, representing annual growth of 10%. This growth was driven primarily by the ramp-up of the Superyacht line (+19%) and the development of Bluegame (+20.2%). The BGM75 and BG54 models have been particularly well received, positioning Bluegame as an innovative cross-segment between motoryacht and exploration.
Robust financial results and rising profitability
The Group posted EBITDA of ?157.5 million (+21.5%), representing a margin of 18.7%. Net income came to ?92.8 million, up 25.2% on 2023. This performance reflects a rigorous strategy of cost control, series optimization and a gradual move upmarket in the steel and aluminum segment.
Contrasting international positioning
The geographical breakdown reveals strong growth in Europe (+38.3%) and the Middle East (+83.7%), while the North American (-46%) and Asian (-15.8%) markets declined. Sanlorenzo has announced a tactical refocusing on its historical markets and the pursuit of targeted agreements with strategic distributors.
An investment policy focused on innovation
In 2023, Sanlorenzo has earmarked 44.5 million euros for industrial investment. This includes the expansion of its production facilities, notably in La Spezia, and the development of alternative propulsion models. The most emblematic program remains the 50Steel, the first superyacht to be announced with a green hydrogen fuel cell system. This initiative is in line with the shipyard's "Road to 2030" trajectory, focused on partial carbon neutrality.
Sanlorenzo confirms its strategy of high-end consolidation and long-term investment in innovation and sustainability. Against a backdrop of tightening competition and growing environmental aspirations, the Group maintains a resolutely offensive trajectory. Indicators for 2025 point to a stabilization of demand in Europe and a gradual reactivation of American markets.
