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Knowing how to slow down and specialize
In a period where growth remains the primary criterion used to evaluate success, it is often difficult to take a step aside to decide on the development of one's company. Choosing to maintain a constant level of activity, or even to reduce its catalog to work better and in better conditions, is a delicate choice. However, it is the choice of many small and medium-sized companies in the nautical industry, particularly in the construction sector. One year later, Denis Bourbigot reminds us why he is happy with a pause in the production of his large sailing yachts.
Focusing on its know-how is also a guarantee of success. This is probably one of the reasons for the choice of a much larger player in the yachting industry, the Bénéteau Group. The latter has decided to once again become 100% dedicated to yachting, by selling its mobile home business to Trigano, a specialist in leisure accommodation. The Vendée-based group is nonetheless keeping its focus on diversification into services, rentals and marinas, while remaining in the nautical sector.
Pooling and growing
In other cases, the search is for the mass effect. By concentrating the management of its ports, the Calvados department is looking for ways to optimize its activity . By bringing together its 7 ports within the Ports du Calvados operator, it aims to reach the critical size necessary to develop its services and win over new boaters.
For a start-up, growth is vital. Nauticoncept, with its Liberty Pass, has understood this and to accelerate, the he founders are calling for new partners to develop their unlimited subscription rental offer.
If all these examples of nautical companies are very diverse, the question of the scale to choose is at the heart of the questioning. In a small nautical market, it is crucial. It is up to each entrepreneur to find the right one, because it has economic implications, but also personal ones.
