60 Reverso sold in 2 years
The Reverso adventure officially began in 2016, although the prototyping of the dismountable dinghy had begun several years earlier. Antoine Simon, an airline pilot, was fed up with the constraints of a boat that was difficult to move and the storage constraints. So he imagined a small dismountable sailboat, transportable in the trunk of a car. "I created the boat I wanted as a user. A dinghy that is efficient, sporty and that allows you to avoid an often cumbersome logistics. "After several prototypes, the first Reverso was launched in 2016. Since then, 60 dinghies have been sold in 2 years.
Antoine Simon, founder of Reverso
Acceleration of Reverso's development
"I started the adventure with ?6,000 of equity, then I won start-up contests ( Editor's note: Reverso won the push contest and a French Tech scholarship in 2015, the Sardine Trophy in 2017). This then allowed me to take out a bank loan. I went as far as I could with my own funds and personal commitment. We had to move on to a second step. We have just completed a 500 000 € fundraising campaign," says Antoine Simon. The operation brings together 4 investors, two of whom were already owners of Reverso. "I participated in the fundraising because it is an innovative project. It was done naturally. It's a technical approach that involves quite a few French companies and everything related to France in terms of exports touches me," explains Laurent Marie, one of the 4 new shareholders.
Double boat production
Fundraising makes it possible to finance two aspects of Reverso's development: production and marketing. "We changed gears for construction to a full industrial process. Currently, two boats are produced per week. By investing in a second mould, we will be able to produce twice as much Reverso. "announces Antoine Simon. Responsible for the technical choices and legally responsible for the manufacture of the boats on the CE plate of the boat, Reverso relies on a new subcontractor for the manufacture of the hulls. The elements will now be produced by Ouest Composites, the Breton company that produces Pro Marine semi-rigid boats.
Towards a new sailboat distribution model
Easily transportable on a simple pallet, the Reverso has already been delivered to the 4 corners of the world by parcel. "A polyethylene armor has been developed to ensure that the boat arrives in good condition. "says Antoine Simon. To develop its business, the company is now looking for the right distribution model. "I am convinced that boats are no longer distributed in 2018 as they were in the 2000s. Today, the yachtsman does 80% of the work on his own. We sell on Instagram and at trade fairs. We must find a solution where we do not delegate everything and we keep control over the customer relationship. "explains the company manager. Finding an innovative marketing model is therefore the new challenge for a sailboat that has already broken the codes of use and transport.