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A local player strengthening its foothold in the Bénéteau network
Hyères-based management-rental specialist Au Fil de l'Étrave adds another string to its bow by becoming a Bénéteau Voile & Inboard agent. Already a partner of the group via the Lagoon brand, the company now includes in its portfolio the Océanis and First sailboats, as well as the Swift Trawler and Gran Turismo powerboat ranges.
This extension of our representation is taking place in a strategic area where the offshore and coastal offer benefits from a dense yachting basin, supported by strong charter activity. Hyères stands out for the diversity of its waterways, its high-capacity harbor infrastructures and its sustained seasonal traffic.
A delivery and service center in Hyères
The appointment of Au Fil de l'Étrave as official agent is not limited to the role of sales distributor. The company will also act as a delivery and service center, positioning Hyères as a logistics hub for the Bénéteau Group in the south-east of France.
This role involves technical support for commissioning, post-delivery finishing and maintenance services. This type of partnership is part of a global trend among major French shipyards to rely on experienced local operators capable of combining sales, technical services and fleet management.
A combined management/leasing and yacht charter offer
Au Fil de l'Étrave has a long history in the rental management market, and already has a network of customers and investors in the rental boating sector. The addition of Bénéteau brands strengthens the coherence of the offer for individuals and companies wishing to integrate a boat into a profit-making or shared-use program.
This complementary combination of new yacht distribution and rental operations enables the Hyères-based operator to offer a complete package: acquisition, technical management, financing, charter and resale.
