Ribcraft expands its ambitions in the yachting market

British RIB manufacturer Ribcraft aims to expand in the pleasure boating segment, with a new high-end offering and a more extensive distribution network.

New range of top-of-the-range RIBs

RIB manufacturer Ribcraft announces the launch of a new range of boats. Primarily renowned in the sector of boats for professional use, whether as service boats or police and security vessels at sea, the British manufacturer has until now equipped yachtsmen looking for adventurous boats, with its Pro range. With the launch of a dedicated range, called Leisure, the Ribcraft brand is targeting boaters with high-end needs. The range will initially comprise 3 models - 3.5 m, 5.85 m and 9.5 m - based on the proven hulls of the Pro range.

An international promotional network

To achieve its ambitions in the yachting sector, Ribcraft has structured its sales teams internally, with the arrival of an international sales manager. Olly Stevens, familiar with the sector, assumes this role. He will be responsible for developing Ribcraft's worldwide distribution network, as he explains: "These new, high-end, adventure-ready pleasure RIBs will be a fantastic addition to any boat dealer's or agent's catalog. I look forward to engaging in positive discussions with a number of potential new dealership partners in the coming weeks and would welcome further inquiries to come."

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