/ 
A Breton SME facing market changes
Founded in 1964 and based in Trégunc, Finistère, Guy Cotten remains a benchmark in the maritime world, from pleasure boating to professional activities. However, the company has to contend with a major shift in consumer trends: the proliferation of small online orders, the demand for shorter delivery times and competition from low-cost imported equipment.
A new-generation warehouse
To adapt, the SME is launching the construction of a new warehouse, part of which will be automated. This robotized infrastructure will enable the company to better manage the preparation and dispatch of orders, particularly low-volume but fast-growing ones. The aim of the project is to absorb the increase in activity without lengthening lead times, while securing the quality of service provided to customers.
Maintaining competitiveness in Brittany
The investment reflects a clear determination to remain competitive without relocating. Unlike some competitors who outsource their production, Guy Cotten is pursuing its strategy of local roots, maintaining its workshops in Brittany. The modernization of logistics should preserve jobs while consolidating the company's position in the face of global players.
Impact on the marine industry
For yachting professionals and boaters alike, the automation of the supply chain should translate into improved product availability, particularly during the high season. Optimized flows could also facilitate the work of distributors and retailers, who will benefit from shorter lead times and more reliable order tracking.
