Modern means to boost a brand, the Guy Cotten case

To assist its launch in the lifestyle world, Guy Cotten uses crowdfunding, not as a financing tool, but as a communication method.

Guy Cotten is renewing himself. A study shows that this Breton brand has everything to surf the current fashion. It offers quality professional clothing with a vintage look. Two trends that are working very well today, especially in urban areas.

Collection Guy Cotten

Crowdfunding KissKissBankBank

And to launch on this new market, to reach this new clientele unknown to the brand, Guy Cotten decided to use modern communication methods: crowdfunding.

Guy Cotten creates a collection of 5 iconic pieces of the brand:

  • the waxed
  • the windbreaker
  • the fleece
  • the Uno bag
  • the suroit

Without making any compromise on watertightness, the cuts are reviewed and refitted to urbanize them. The brand wants to combine performance and style. Clothes that they hope to see gain all spaces: countryside, city, beach, sea or mountain.

Collection Guy Cotten

Made in Bretagne

The brand also communicates about Made in France since all products are manufactured in the Tregunc workshops in Brittany. A workshop where all PVC products are welded with techniques and machines specially designed for the design of Guy Cotten products. The assemblages and the way of the clothes and in particular the polar sweater are made in Landaul in Morbihan. PVC fabrics are woven and coated in France.

A collection launched on 14 September on the KissKissBankBank crowdfunding platform.

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