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A historic player structuring its offering
Based in La Rochelle for over 30 years, Grassi Bateaux has established itself as a regional benchmark in new yacht sales, maintenance, charter and refit. Distributor of the Jeanneau, Lagoon, J Composites and Zodiac brands, the company is now adding a new string to its bow with Grassi Yacht Broker, a division entirely dedicated to the pre-owned market.
This new entity is designed to meet the expectations of a public increasingly focused on the purchase of rapidly available boats, at more accessible prices. "We're seeing a real craze for the second-hand market, but we're also seeing sales becoming more complex as the fleet ages and owners rotate less regularly," emphasizes Thibaut Brandicourt, Sales Manager.
A response to two market trends
Grassi Yacht Broker operates in a rapidly changing environment. For buyers, immediate availability and cost control have become central. On the sellers' side, the number of boats for resale is increasing, as a result of a slowdown in renewal and a customer base that is sometimes turning away from sailing.
Faced with this dual trend, the role of the broker takes on a more essential dimension: technical expertise, unit enhancement, administrative supervision, and above all, human support in the field.
A dedicated team, a personalized approach
The new structure is based on a specialized team, a consolidated network and a tailor-made approach for both first-time buyers and experienced boaters. True to Grassi Bateaux's DNA, the emphasis is on transparency, quality follow-up and customer relations.
Grassi Yacht Broker is a continuation of the shipyard's values: reliability, proximity and long-term support, in a second-hand market that has become a major strategic focus for the industry.
