VMG Soromap offers itself a prestigious brand in the saddlery and sailmaking industry

Cutting table at VMG Soromap

VMG Soromap consolidates its position on the market for technical nautical fabrics for sailmaking and upholstery by acquiring Unisails and RCX, thus becoming Bainbridge's exclusive distributor in France. Its sales manager, William Thomas, explains this strategic choice.

VMG Soromap acquires Unisails and RCX

The Charente company VMG Soromap, an entity of the Soromap group dedicated to rigging, sailmaking and deck fittings distribution, has acquired the Unisails group. The latter includes the RCX companies, based in La Rochelle, specialising in the cutting of technical fabrics, in particular for sailmaking and Unisails, based in Nantes, distributor of the British brand of fittings and fabrics Bainbridge for France (Metropolitan France and the West Indies), Spain, Portugal, North Africa and Switzerland.

Reinforce the sail and upholstery division

With the distribution of the Bainbridge brand, Soromap is strengthening its position in hardware, sailmaking and upholstery. William Thomas, brand manager, is looking forward to the opportunity. "Bainbridge has long been a strong international player, particularly in sailmaking and upholstery. Mr. Le Doyen, who was retiring, proposed a merger. He received several proposals for a takeover and our project was the closest to the strategy he wanted for the group. We have an identical operation with distribution and fabric cutting service. This will strengthen our services and product range."

The commercial advantage is also geographical by strengthening the Soromap group's position in Southern Europe. "Our goal is to become the leader in hardware products for sail and upholstery. We will continue to distribute other brands like Sunbrella or Serge Ferrari as we do today." says William Thomas.

Cutting table at VMG Soromap

Progressive integration into VMG Soromap

There will be no change for RCX and Unisails customers, whose brands are still in place and the contacts remain the same at first. "We will proceed step by step to a recentralization in Rochefort with the rest of the Soromap group to be more efficient in terms of stock and logistics" says William Thomas for the longer term.

More articles on channels:

Réagir à cet article :
Ajouter un commentaire...