Navico invests in the boat connected with Yacht Defined

Navico buys Yacht Defined

Navico, the leader in marine electronics, continues to focus on the connected boat and integrated management, by acquiring the start-up Yacht Defined. An essential strategy in an evolving sector.

Buyout of Defined Yacht and entry into the HOC Yachts yard

The Navico group, world leader in marine electronics, with the Lowrance, Simrad and B&G brands, announced on January 10 the acquisition of the Swedish start-up Yacht Defined, specializing in integrated boat technologies. Navico, also takes shares in HOC Yachts, builder of the first boat using Defined Yacht solutions.

A control solution dedicated to the boat

Created in 2016, Yacht Defined develops integrated intuitive interfaces for the navigation and management of all the on-board systems of a pleasure boat. The aim of Yacht Defined is to make sailing as easy for the yachtsman as using a car. However, contrary to what can be seen on some boats, Yacht Defined does not just transcribe what is done in the car, but develops complete systems, designed for boating. The HOC Yachts boat equipped with the Yacht Defined console, presented at the Cannes 2017 boat show, attracted many observers.

Navico aims for integration

With the acquisition of Yacht Defined, Navico is continuing its strategy of expanding its offer, which began with the takeover of Naviop in June 2017. The course is clearly set towards an integrated solution that not only provides information from the brand's electronic sensors, but proposes a total and integrated management of the boat. HOC Yachts' elegant boats will now serve as a demonstrator for the Navico Group's know-how.

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