A security division within Alliance Marine
The Alliance Marine group, both manufacturer and distributor of equipment for the nautical and maritime industries, announces the creation of a Safety Division. The new entity is headed by Yann Cornec. Without a specifically dedicated team, the division will rely on the skills of the various components of Alliance Marine active in the field. Yann Cornec, who remains Managing Director of Plastimo, will be able to rely on Alistair Hackett (Ocean Safety and Revere -UK), James Saunders (Typhoon -UK), Jean-François Gautier, who has joined the company as Operations Director to assist him (Plastimo -France), Mikael Andersson (Navinordic -Sweden) and Joan Llobera (Dismarina -Spain). Frédéric Blaudeau, Plastimo's marketing director, will work with the new division manager on the overall management of the group's security brands. Gaêtan Bonfils, financial director of Ocean Safety, becomes financial director of the safety division.
Take advantage of technical and commercial synergies
The creation of the new entity aims to leverage the expertise of the group's various brands, including proprietary products. " The idea is to benefit from the experience of the teams in place in each entity, and to combine product and marketing experience. There will be no joint design office at this stage, but we will be able to set up synergies, for example, to do joint work on the approval of safety equipment components or at certain stages of R&D "explains Cathy Millien, head of communications for the Alliance Marine group.
The benefits are also economic. " This will allow a rationalization of subcontracting purchases, for example. The aim is also to optimize and rationalize the brand portfolio within the group "she adds. If no name is mentioned, one can imagine that the brands with the lowest notoriety could be absorbed under names that are better known to boaters or marine professionals.
A lever for growth
Through this structuring, the Alliance Marine group is also counting on an organic growth effect." In parallel with our international development, the growth gas pedals provided by a group effect will be key factors. Among these intra-group gas pedals, the optimization of our proprietary product offering and the coherence of our brand portfolio is a priority "confirms Yann Bouctot, general manager of operations for the Alliance Marine group.
