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This is where the intervention of Mélanie Bourdon with Salty Flow, through an outsourced administrative and sales support activity dedicated to the yachting industry. The aim is not to transform the existing organization, but to make essential processes more reliable and secure sales, without recruiting.
A well-identified operational need in the field
Shipyards, equipment manufacturers, dealers, racing teams and service providers all share similar constraints. Business is cyclical, punctuated by seasons and trade shows, the races or specific projects. Recruiting is not always the right thing to do, and cumbersome tools are not necessarily the answer to daily emergencies.
In this context, outsourced support makes it possible to secure essential tasks, without having to modify the organization in depth: monitoring quotations, invoicing, customer follow-ups, administrative organization. These actions are often perceived as secondary, yet they are crucial to a company's commercial fluidity and financial health. It is aimed primarily at small and medium-sized businesses, where versatility is the rule and there's not enough time to deal with everything.
An approach underpinned by experience in the nautical sector
Salty Flow is an independent structure managed by Mélanie Bourdon. Before launching this business, she worked for 7 years at Karver Systems, in a demanding industrial and international environment. This experience enabled her to come to grips with the operational realities of the nautical industry: deadline management, coordination between departments, customer, supplier and partner relations, structuring administrative flows.
This knowledge of the field is now the basis of her approach. For the past 3 months, she has been supporting nautical structures with a pragmatic logic: directly connected to the constraints of the field.
Interventions can be regular or one-off, particularly during peaks in activity, in the run-up to a trade show or race, or during a phase of operational overload.
Targeted missions, results-oriented
Salty Flow's missions cover quotation follow-up, invoicing and customer reminders, day-to-day administrative management, HR support and pre-accounting. The objective is clear: to restore clarity to the overall activity of the business: more predictable cash flow, business continuity even when teams are under pressure. Wherever possible, support is provided using existing tools. Where necessary, simple processes are proposed to structure monitoring, without complicating day-to-day operations.
A flexible model, with a necessary framework
Administrative assistance outsourced sales and marketing management is no substitute for a structured in-house team. It presupposes a precise framework, a defined scope and a good flow of information. It is not suitable for all companies, nor for all phases of development.
And yet, in a sector where organizational flexibility is becoming a recurring issue, this model represents a credible intermediate response. Conceived by a yachting professional, this approach is discreet yet operational, serving structures that seek above all to secure their activity without burdening their organization.
