Pierre-Yves Renou joins Lankhorst Taselaar to manage business development in France

European distributor Lankhorst Taselaar, a subsidiary of Mercury Marine / Brunswick Corporation, announces the arrival of Pierre-Yves Renou as sales agent for France. With several years' experience in the nautical sector, his mission will be to strengthen the presence of the group's brands among professionals in the French market.

A recognized boating professional

Well-known to industry players, Pierre-Yves Renou has a solid track record in the distribution and sales representation of technical equipment. His in-depth knowledge of the networks of shipyards, shipchandlers and specialized service providers enables him to effectively address the needs of the French market, in terms of both logistics and technical assistance.

Le siège de Lankhorst Taselaar
The siege of Lankhorst Taselaar

He now joins Lankhorst Taselaar with the aim of supporting the group's growth in France, drawing on a broad product offering, responsive service and a logistics network already well established in Europe.

Two strategic brands: Besto and Talamex

Lankhorst Taselaar distributes more than 15,000 items, including 12,000 in permanent stock, and relies in particular on two flagship product lines:

  • Besto, a long-standing player in safety at sea, with its life jackets and buoys, highly prized by yachtsmen and institutions alike (fire department, armed forces, coast guard).
  • Talamex, a recognized brand in the world of tenders, fenders, ropes and deck fittings, combining competitiveness with a wide range of products.

Local support for professionals

Based in France, Pierre-Yves Renou will act as an intermediary in the field for yachting professionals: distributors, boatyards, rental companies and technical dealers. He is positioned as a local contact, capable of bridging the gap between operational needs in the field and Lankhorst Taselaar's supply capacities.

"I'm delighted to be joining such a dynamic organization with a strong European presence. The quality of our products, the breadth of our catalog and our reliable logistics enable us to respond effectively to the needs of French professionals. My aim is to build a long-lasting, responsive relationship with the network's customers, he says.

More articles on the theme