Nautibanque : A business centre dedicated to nautical activities
The BPCE group, which includes Banque Populaire and Caisse d'Epargne, is the 2nd largest French player and claims to finance 20% of the French economy. The Caisse d'Epargne Cote d'Azur manages the Alpes-Maritimes and Var departments and is involved in local activity. "We are a fully-fledged cooperative banker and are able to adapt to the territory. In the 2014-2017 strategic orientation plan, we launched the business centers linked to wine-growing and luxury real estate that we had identified as strategic. For the new plan, we will target perfumery and the coastal and nautical economy under the Nautibanque brand. An audit has estimated the sector at 1.2 billion euros in our territory" explains Yohann Adelantado, future director of Nautibanque.
Reaching all the players in the sector
Initially, the Caisse d'Epargne's new business center will focus exclusively on BtoB. Nautibanque will target associations, professionals and institutional investors (SEMI and SPL port management companies, etc.), from 150,000 euros in turnover upwards. "We will be putting people in contact with privileged contacts and will provide them with international support, thanks to the support of BPCE subsidiaries, with a pure player approach. In a second phase, we will work on leasing and LOA with private individuals, as well as on ring financing," explains Yohann Adelantado.
A team dedicated to yachting
The Nautibanque team should set up between Antibes and Cannes, to be in the middle of the local nautical ecosystem. In addition to its director, the team will include 3 account managers and 1 technical-sales assistant.
Reinforce presence in boating
The Caisse d'Epargne Cote d'Azur is already involved in regional yachting. In particular, it is involved in the management of the port of Antibes through the Vauban 21 grouping and is administrator of Port Fréjus. 88 of the bank's customers are players in the yachting sector. It intends to reinforce this tropism. "Since 2016, we have been acculturating ourselves on the subject. We are working in collaboration with the Caisse d'Epargne Bretagne Pays de Loire, which is very active in the sector, and we are in discussions with the rest of the Mediterranean region. There are other partnerships to come. At the port level, there are about fifteen concession ends to come in the next ten years and the idea is to accompany the takeovers in terms of capital and bank debt. The objective is to become the reference banker on our territory" sums up Yohann Adelantado.