Nautibanque : A business center dedicated to boating
The BPCE group, which includes the Banque Populaire and the Caisse d'Epargne, is the 2nd largest French player and claims to finance 20% of the French economy. The Caisse d'Epargne Cote d'Azur manages the Alpes-Maritimes and Var departments and is involved in local activities. "We are a full-service cooperative banker and have the ability to adapt to the territory. In the 2014-2017 strategic orientation plan, we had launched business centers linked to winegrowing and luxury real estate, which we had identified as strategic. For the new plan, we are going to target the perfume industry and the coastal and nautical economy under the Nautibanque brand. An audit estimated the sector at 1.2 billion euros in our territory," explains Yohann Adelantado, future director of Nautibanque.
Reach all the players in the sector
Initially, the new Caisse d'Epargne business center will focus exclusively on BtoB. Nautibanque will target associations, professionals and institutions (SEMIs and SPLs for port management, etc.), with sales of 150,000 euros or more. "We will provide them with privileged contacts and international support, thanks to the support of BPCE subsidiaries, with a pure player approach. In a second phase, we will work on leasing and LOA for private individuals, as well as in the financing of rings," explains Yohann Adelantado.
A team dedicated to yachting
The Nautibanque team should be located between Antibes and Cannes, to be in the middle of the local nautical ecosystem. In addition to its director, it will include 3 business managers and 1 technical sales assistant.
Strengthening the presence in the nautical sector
The Caisse d'Epargne Cote d'Azur is already involved in regional yachting. In particular, it is a partner in the management of the port of Antibes through the Vauban 21 group and a director of Port Fréjus. 88 of the bank's clients are involved in the yachting industry. It intends to strengthen this tropism. "Since 2016, we have been growing on the subject. We work in collaboration with the Caisse d'Epargne Bretagne Pays de Loire, which is very active in the sector, and we are in discussion with the rest of the Mediterranean region. There are other partnerships to come. At the port level, there are about fifteen concession endings to come in the next ten years and the idea is to accompany the takeovers in terms of capital and bank debt. The objective is to become the reference banker in our territory," summarizes Yohann Adelantado.
