Vitamarine, the antifouling manufacturer wants to develop its brand image

Application of antifouling paint

If the antifouling brand Vitamarine from the manufacturer SOLTA is not the best known, its chemical know-how, applied in many other fields, gives it the legitimacy to develop in the nautical industry. A choice explained to us by its sales manager Ludovic Burgaud.

Expertise in paint chemistry

The Société des Laboratoires de Technologie Appliquée, SOLTA, was founded in 1983 in the Paris region. Initially specialized in the manufacture of pigment pastes and inks, the company developed in the paint market. In 2010, it was bought by Florent Lebaye, its laboratory manager, who launched a policy of innovation. "In the years 2011/2012, the decision is taken to diversify into the nautical sector. With the know-how and skills in chemistry, SOLTA launches into the production of antifouling and creates the brand Vitamarine, for pleasure and professional boats, fishing boats and servitude boats. It is now a small and medium-sized company with more than ten employees" explains Ludovic Burgaud, SOLTA's marine sales manager.

Legislation boosts subcontracted paint production

SOLTA already works with mail order sites and large generalist distributors for whom the company produces marine and antifouling paints under their brand name. This sector is important and tends to develop. "With the evolution of the legislation on biocides, we have also been approached by small manufacturers to produce for them," says Ludovic Burgaud. Indeed, the approval costs associated with the change in regulations have discouraged some manufacturers from continuing their own production. In order to keep their brands alive, they are turning to subcontracting. For its part, SOLTA is working on the development of new biocides.

Developing the Vitamarine brand image

The Vitamarine brand remains little known to the general public. The company wishes to develop the market for this own brand, the second foot of its strategy in the nautical sector. "We want to develop in order to be more present among shipyards and to enlarge the network of Vitamarine dealers. To do this, we are looking for a distributor in the south of France. We need to build a network," says Ludovic Burgaud.

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