Adrien Sanquer founded the consulting company in the nautical field Wiinch. He shares with BoatIndustry his vision of the marina market.
You work with the various stakeholders in the management of marinas. Can you explain your missions to them?
I work as an advisor to communities, CCIs and private groups, managers of marinas. I bring them my expertise in terms of planning. I help them to choose the right management method, through the different statutes as well as local public companies, but also to define the nautical strategy of the territory by translating the political intention at national or local level. In practice, I manage large teams, with a transversal, economic and not only technical vision, with a methodology to work with all the actors. The goal is to help communities make the right choices. After about fifteen years as an employee for this type of assignment, I founded my company, Wiinch in May 2018.
How do you see the evolution of marinas?
The marina market is changing. There is an erosion of the traditional owner and an evolution of the offer in high speed boating. Different practices are needed to attract new users. Ports have a role to play and must change, both in terms of development and management. We are moving from managing the shortage of port berths in recent decades to a policy of increasing the number of customers. For this purpose, the management of networked ports is of interest. Ports can also be de-densified, freeing up manoeuvring space for often less experienced boaters. This also makes square metres available for floating spaces such as housing.
The environment is aggressive, with operating losses and in particular increasing dredging costs. It is a perilous economic model, closely linked to communities, that is a little reminiscent of small airports in the regions. We can no longer wait for people to come and join the waiting lists. Ports must develop services internally or help project leaders in the nautical sector to test their offers by quickly freeing up spaces for them. There is a real challenge.