/ 
With the appointment of LB Tender Mechanics as exclusive distributor, Cox Marine continues to structure its network in Europe, with the support of a player already established on the Mediterranean coast.
From reseller to national distributor
Based in La Ciotat, LB Tender Mechanics had already been working with Cox Marine for over five years. Until now, the company had acted as a representative in the south of France.
The move to exclusive distributor status extends its scope to the whole of France and Corsica. This changes its role, with direct responsibility for marketing, service and network structuring.
LB Tender Mechanics focuses on yacht tenders and propulsion solutions. This segment is the core target for Cox Marine's diesel outboard engines.
The company has extensive experience in the field, particularly in technical assistance and maintenance for units equipped with these drives in the south of France. For worksites and operators, this technical proximity facilitates the monitoring of installations and the handling of interventions.
Structuring a distribution and service network
As a distributor, LB Tender Mechanics will have to develop a nationwide dealer network. This includes setting up sales outlets, technical training and spare parts management.
After-sales service is a key focus, particularly for diesel outboard engines that are not yet widely available on the market. This organization implies a gradual build-up, with nationwide coverage and the ability to meet the needs of both professionals and pleasure boaters.
The diesel outboard, a specific positioning
Cox Marine stands out for its range of diesel outboard engines, a configuration that is still marginal compared to gasoline in this segment.
This type of engine offers the features that some operators are looking for, notably in terms of fuel consumption, fuel safety and compatibility with fleets already equipped with diesel engines.
On the other hand, the distribution and maintenance network is still developing, making the distributor's role key to supporting deployment.
