Suzuki Marine: sales up but profits down in Q2 2025

Suzuki has announced its financial results for the second quarter of fiscal 2025, marked by an overall stagnation in sales and a sharp erosion in profitability. The Japanese group has been hard hit by rising raw material costs and an unfavorable currency environment.

Global business under stress

For the period to September 30, 2025, Suzuki sales are stable at 16.2 billion euros. While Japan (+12%) and Asia (+8%) remain buoyant, Europe is down 8% and other markets are down 4%. These regional disparities underline the increased pressure on the Group's profitability.

Operating income fell by 17.5% to 1.56 billion euros, bringing the operating margin down to 9.7% from 11.7% a year earlier. Net income fell by 11.3% to 1.09 billion euros, the first drop in profits for five quarters.

Marine division saves volumes

Against this tense backdrop, Suzuki's marine business presents a more mixed picture. The segment recorded a 6% increase in sales, reaching around 159 million euros in the second quarter. This increase was due in particular to smoother inventory management in North America, which helped to sustain deliveries.

But profitability also suffers in this sector. Operating income came to 32 million euros, down 37% year-on-year. Suzuki cites negative currency effects and a less favorable product mix. Net margin in the marine business remains solid at 20.2%, but is down on previous standards.

An economic equation to solve

These results reflect the challenges facing the automaker: persistently high procurement costs, currency dependence and pressure on margins in an uncertain economic climate. In the months ahead, Suzuki will have to find the right balance between maintaining volumes, controlling costs and commercial resilience.

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