Why Goïot and Jean Le Cam are embarking on the Vendée Globe

Sponsors on Jean Le Cam's boat for the Vendée Globe

By sponsoring Jean Le Cam on the Vendée Globe, Goïot is not just working on his image. The round the world race is a perfect testing ground for the bridge equipment manufacturer.

A collective initiative

Jean Le Cam had trouble completing his financing for the Vendée Globe 2016. Fortunately, this figure of ocean racing was able to mobilize crowds through his highly publicized crowdfunding operation #YesWeCam, but not only. Neopolia, an association of industrial companies from the Pays de Loire specialising in the maritime sector, has asked its members to support the sailor from Finistère. This is how Goïot Systems, member of the cluster, decided to participate in the adventure and sponsor Jean Le Cam, through the new structure"Finistère Mer et Vent", created to federate the skipper's support.

Create a network

According to Jacques Leblais, president of Goïot,"It was an opportunity to get in touch with Jean Le Cam, who knows a lot of people. "Sponsoring thus enables Goïot to increase its network and its notoriety in the world of ocean racing.

A return to the roots

In the 1960s, Goïot was already working in partnership with the biggest names in sailing such as Eric Tabarly or Alain Colas. If the links with the race had subsequently died out, Jacques Leblais has resumed them since he took over the company in 2014. The company has been supporting the young talent Benoît Marie and Halvard Mabire in Class 40.

An ideal test bench

For Goïot, investment in ocean racing is above all a technical partnership. A sailboat racing an ocean race, and a fortiori the Vendée Globe, is the most demanding test bench that exists. The skippers' feedback allows the equipment to be improved to make it ever more robust.

Impact on the yachting market

The first benefits of Goïot's support to Halvard Mabire are already being felt with other markets in racing yachts. But the interest for the deck equipment company is also to be able to offer reliable equipment on the yachting market. The deck panel tested on the Vendée Globe will always attract more yachtsmen and shipyards than the one who only saw the water jet from the test centre...

More articles on channels:

Report : Sponsor of the Vendée Globe

The Vendée Globe announces record media coverage.

Vendée Globe, le Souffle du Nord, a patronage in solidarity.