Monaco Yacht Show: Exhibitors question the organisation of the boat show

Yachts at the Monaco Yacht Show

An essential element of the nautical season in the yachting industry, the 2020 edition of the Monaco Yacht Show seems to be in jeopardy. Major exhibitors are questioning the relevance of holding the luxury yachting event.

Representatives of the yachting industry boycott the Monaco Yacht Show

Two associations grouping the main yachting companies worldwide, the Superyacht Builders Association (SYBAss), with 20 of the largest yacht builders in Germany, the Netherlands and Italy, and the Large Yacht Brokers Association (LYBRA), with 8 major brokers, have announced their intention not to participate in the Monaco Yacht Show from 23rd to 26th September 2020. In a letter sent to the organizer Informa, relayed by the local media, they expressed their concern about the possibility of holding such an event properly, in the context of the health crisis linked to the Covid-19 epidemic.

Health issues and deeper mistrust of the MYS organization

The associations of luxury yachting professionals justify their decision by several reasons related to the health crisis:

  • clients' reduced desire to come in the current context and their concern about their health. Travel could also be complex for an international clientele.
  • uncertainty about possible government decisions and social distancing requirements
  • the inappropriateness of celebrating luxury in the context of a pandemic

But the criticisms do not stop there and could reshape the future event. SYBAss and LYBRA also criticise Informa for its intransigence and unwillingness to engage in dialogue with exhibitors. They also regret the management of the last editions of the Monaco Yacht Show and its increasing cost without any return on investment.

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