Buyout: Bavaria launches outboard motorboat business

Bavaria Yachts takes over Greenline Neo outboard boats

The German yard Bavaria is opening up to the market for outboard motorboats through an external growth operation. A strategic buyout in the context of the evolving yachting market.

Bavaria buys the Neo brand from Greenline

The German and Slovenian builders Bavaria Yachts and SVP Yachts, producer of the Greenline brands, announced shortly before the closing of Boot Düsseldorf, the signing of an agreement. It concerns the takeover of the Neo brand from Greenline by the Bavaria shipyard. The Bavarian shipbuilder acquires the moulds, tools and construction rights for the range of outboard-powered cruising boats. Production will cease in March 2020 in Slovenia, and will restart in Bavaria, in the new owner's fiefdom in Giebelstadt, in September 2020.

Accelerating Bavaria's speedboat proposal

The acquisition is strategic for Bavaria. The German shipyard had no offer in the growing niche market of habitable outboard motor boats. The transaction allows him to save product development time and to complete his range. "With our new day-cruiser, we want to reach new customer groups and complete our portfolio. With the acquisition of the NEO concept and its further development, we will be able to present a new model as early as this year", Bavaria CEO Michael Müller is pleased to report.

Refocusing of Greenline on hybrid and electric boats

For its part, SVP Yachts, owner of Greenline, is refocusing on its core business and its initial environmental image. The NEO range was the only one of its range that it could not offer in a hybrid or electric version. The Slovenian shipyard is refocusing on innovation and development of alternative propulsion boats. 80% of the orders for the Boot 2020 were for boats equipped with the H-Drive hybrid system, according to the shipyard.

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