Bavaria Yachts: what is the return to autumn boat shows?

A discreet presence at the Cannes boat show for Bavaria Yachts

The German boat builder Bavaria was discreetly back at the boat shows in September. A well-considered strategy for the former German leader in yachting, as explained by its communication manager Marcus Schlichting.

Bavaria boats back on the water at boat shows

The German recreational boat brand Bavaria, which was one of the largest builders in the European boating industry with nearly 3500 units per year, has been through a deep crisis since it was placed under protection in spring 2018. After a long period of uncertainty, the company was finally taken over by the investment fund CMP in September 2018. The brand was thus absent from the boat shows in the autumn, only reappearing at the Boot Düsseldorf in January 2019. The Cannes Yachting Festival 2019 was the opportunity for the German shipyard to make its return to the salons afloat. A discreet return, only 2 sailboats were presented in the Port Canto Area, the motorboats being left out for the moment. " The message is to say that we are here. France is an important market for us. There are good leads from dealers in Italy and France. "says Marcus Schlichting, Head of Communication at Bavaria.

Bavaria is recovering in battle order

" There is a lot of work in progress, but we are in line with the objectives set by our investors" explains Marcus Schlichting. " The presentation of the new boats will have to wait until January 2020. "Without giving any further details, he suggests that Bavaria is interested in the 40-foot sailing yacht market.

On the industrial side, the structuring continues. CMP had announced the return of all production to Giebelstadt, Bavaria's fiefdom. A company agreement has been reached to adapt production rates to the seasonal nature of yachting. " A new organization allows employees to work more in winter and less in summer when the workload is lower. "explains the communication manager.

The distribution network has not been too affected by the Bavaria crisis, says Marcus Schlichting. " In Italy the network is stable, while in France, we have kept 70%. "The brand was also present at the Grand Pavois in La Rochelle with its reseller.

To summarize the situation, the communication manager relies on the order book. " If you order today, in September 2019, you can have your boat in February 2020. "

More articles on channels: