The Karver stevedore returns to Brittany

Karver mainsail headrest trolley

The Normandy hardware brand Karver is moving its sales department to the port of Lorient La Base. Tanguy de Larminat tells us more about this strategic choice and its practical implications.

Karver returns to the port of Lorient

The fittings manufacturer Karver is making its return to Brittany, on the port of Lorient La Base. The entire sales department of the Normandy company, whose headquarters are in Honfleur, will be located in the Breton port. The 140 m² premises in the Le Celtic building will house offices, a showroom and a space for customer training. " The project was managed by Aloïs Kerduel, sales representative for France. The entire sales team will join us. An additional export sales representative is being recruited and consideration is being given to hiring an engineer for technical support. The office will be fully operational around 15 September. "explains Tanguy de Larminat, Karver's sales manager.

To be at the heart of the world of ocean racing

Karver is very active in the fittings of offshore racing yachts, which has made his reputation. They represent 30 to 40% of its turnover worldwide and have an image role. Getting closer to the race teams therefore seemed logical. " We are at the heart of the action. Today, 70% of our turnover in France is generated within a 150 km radius of Lorient and probably half of it in Lorient. It seemed logical. The head office, R&D and all the rest of the activity remain in Honfleur. The Normandy Region is following us in this establishment in Lorient. "says Tanguy de Larminat.

A better showcase for technical equipment

The top-of-the-range fittings manufactured by Karver are generally very technical and need to be tried to understand them, just like the winchs Pontos now taken over by Karver . The new showroom will have this function, explains the sales manager. " We have wanted to return to Lorient for a long time, since the time of the acquisition of Grec Marine, where we had offices. Karver winches are part of the triggers. We can write that they are 6 times faster, but in the end, people have to try to figure it out. We sell technical products that need to be demystified. Hooks, for example, are often associated with Hobie Cat hooks that didn't always work very well. In Lorient, the showroom will be more relevant than in Honfleur. "If Karver only works in BtoB, the showroom open to the public will allow him to send back to the distributors.