"Space must be made available in marinas for shipyards."

François Goulard, President of the Compagnie des Ports du Morbihan

François Goulard, President of the Compagnie des Ports du Morbihan, shares his vision of the future of marinas, their operating constraints and departmental know-how.

Marinas, a know-how from Morbihan

The Compagnie des Ports du Morbihan is the largest operator of marinas in France. The Société Publique Locale operates 16 marinas in the department for a turnover of ?27 million, up from 6 to 7% in 2018. The company employs 130 permanent employees and 258 people at the height of the tourist season. Its president, François Goulard, shares with BoatIndustry his vision of the development of marinas.

The port, a tool for economic development

With a view to setting up the eco-organisation, APER has structured itself to obtain accreditation. Given the complexity of setting up such a structure, it will probably be the only one. " A marina with a manoeuvring yachtsman is a free show in the city with free actors ", jokes François Goulard," Elected officials must understand that the port is a city's number one asset. There are foreign customers who dream of coming to France where ports are cheaper than in northern Europe. I think France is lagging behind in the exploitation of water sports. It is the role of local authorities to develop it for the local economy. ", jokes François Goulard,"

Vannes Marina

The digital shift is a major challenge for the services of the yachting industry. Its players are preparing for this, as evidenced by the repurchases and launches of websites observed in 2018. New rental uses, boat clubs and other alternatives to ownership also held the top spot. But these aspects must not lead us to forget more concrete services, from training to foil boats and the recruitment or management of marinas.

The marina must offer new services, explains the president of the Compagnie des Ports du Morbihan. " We must take the digital shift. Sooner or later, you will book your berth when you arrive with your smartphone and more with your VHF. Boat mooring services can also be provided in marinas for customers who are less used to manoeuvring. People are willing to pay if there is service and availability."

Evolution of the business and the port environment

We must take the digital shift. Sooner or later, you will book your berth when you arrive with your smartphone and more with your VHF. Boat mooring services can also be provided in marinas for customers who are less used to manoeuvring. People are willing to pay if there is service and availability." Running a port is no longer the same job as before. You need a real manager, able to communicate with local authorities ", specifies François Goulard, " Space ashore must be found to improve the quality of service and free up space for shipyards and technology. "The manager also insists on welcoming boat rental professionals, which must evolve. " The lessor no longer necessarily needs fixed breakdowns, but insured places. "The manager also insists on welcoming boat rental professionals, which must evolve. "

Planned investments in Port Haliguen

Need for resources for port investment

The development of marinas requires significant financial resources to invest. Attracting high value-added foreign customers and offering services helps to generate new revenue for ports. The management of networked ports is another asset, concludes François Goulard. " With an EBITDA of ?8 million, Compagnie des Ports du Morbihan has a real investment capacity. We can invest in the islands (Editor's note: Houat and Hoëdic) beyond what these ports could do if they were alone. The development of marinas requires significant financial resources to invest. Attracting high value-added foreign customers and offering services helps to generate new revenue for ports. The management of networked ports is another asset, concludes François Goulard. "

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