A Zodiac test centre on the Seine
Partner of the semi-rigid boat builder Zodiac Nautic for 3 years, the Click&Boat private boat rental platform is taking a new step in their collaboration. As part of the launch of the new model of the French brand, the Open 5.5, the company opens a test centre on the Seine. Interested customers can test the boat for free for 15 minutes between July and September. They will be accompanied by a Click&Boat employee, leaving his offices on a barge in Boulogne-Billancourt.
The buyers placing an order following the operation will benefit from an advantage of 1000 € in equipment, an extension of guarantee and a delivery time limited to 15 days to benefit quickly from the boat.
Testing a new distribution model
Edouard Gorioux, co-founder of Click&Boat, is delighted with this operation which opens new horizons for the company. "This is an evolution in the sale of boats. We are testing a new distribution model with Zodiac Nautic. Our goal is to prove our concept. First, we want to help our partners' brands through Click&Boat's boating community. By offering the possibility to amortize the boat on our private rental platform, we give an additional argument to the yards to convince the potential buyer."
A complement to traditional dealerships
Click&Boat positions itself as an intermediary between the customer and the dealers, as close as possible to the buyers' place of residence. The company does not earn any commission on sales during this first operation, finding its interest in the entry into fleet of new boats available for charter. Nor does it oppose the traditional distribution network. "We don't take the place of dealers. We give them back a qualified lead. They are the ones who carry out the sale at the customer's place of navigation," insists Edouard Gorioux.
While large groups such as Bénéteau recently stated that they were thinking about the future of the dealer model The experience conducted by the two partners deserves to be monitored.