Interview / "My first objective is to consolidate Bavaria Catamarans' growth"

Gildas Le Masson, new general manager of Bavaria Catamarans

Gildas Le Masson, the new general manager of Bavaria Catamarans, explains to BoatIndustry his motivations and objectives within the former Nautitech yard, taken over by Bavaria Yachts.

After his appointment on 1st April 2018 as head of the Bavaria Catamarans multihull yard in Rochefort, Gildas Le Masson answered the first questions from BoatIndustry.com.

You have just left the general management of the marine electronics group Navico France for Bavaria Catamarans. Can you explain to us the motivations and the path that led to this change?

For a number of years I was Navico's general manager for France and for a while for Spain. I also managed the OEM original equipment market in Europe. As such, I was in regular contact with the Bavaria group. To this was added my personal wish for a new professional adventure that would have a meaning in relation to my activity. Navico's organization has given me experience in managing small entities. In this context, I took the initiative to discuss it with the director of Bavaria, Lutz Henkel, who came back to me.

You take a position that no longer existed since the departure of Bruno Voisard, the former director of Nautitech. What is its purpose?

Since his departure, there was a two-headed direction, which was not optimal. This was a difficulty in the context of an international group like Bavaria. Management considered that only one referent was still needed, even if the directors remained in place.

What are your tasks within the Bavaria Group?

I'm the general manager of Bavaria Catamarans. This goes beyond the industrial aspect of the Rochefort plant and includes sales and marketing management.

What are your roadmap guidelines?

In 4 years, Bavaria Catamarans has experienced phenomenal growth, increasing from around ten boats per year to almost 100 multihulls each year. So I have two objectives. As a first step, I must consolidate this growth. Then I have to prepare the next step so I can produce a lot more in a few years, because there's no reason for the market to stop there.

What about new building projects?

There are different options on the table. I have to look at these files from all angles.

To conclude, you leave Navico after 10 years. Who succeeds you in general management?

Gaëlle Linais, who has held numerous positions within Navico, takes the management in France. I have always been in the habit of preparing my succession plans and I particularly enjoy leaving the structure in good hands.

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