Shipyard visit / Dufour Yacht sales department


Stéphane Villesot received us in his office at the Dufour Yacht factory in the suburbs of La Rochelle. He presented the outstanding products of the Dufour range as well as current and planned developments abroad.

If the flagship model of the range still remains the 412, the recent 460 and especially the new exclusive range (56 and 63) is driving the market towards larger sizes.

Export also remains an important development axis with distant countries like Australia, China and New Zealand or closer countries like Turkey which, despite the crisis, continues to buy boats.

For Dufour, price positioning is important. Even if customers are still waiting for a discount, the yard continues to offer finished models with good equipment that justify not being offered with a floor price.