A second life for sails
727 Sailbags was created in 2007 on the basis of a concept: to give a second life to used sails, after their navigation. The first bags were created with the sails of the 7.27 m Farr from the family of Jean-Baptiste Roger, one of the founders. He gave his name to the brand, which has since developed the concept with great success.
From bag to ready-to-wear
Faced with the craze for bags, Jean-Baptiste Roger and his two partners, Anna Beyou and Erwan Goullin, have developed new concepts during these 10 years of activity. From handbags, they moved on to travel bags, wallets, wallets, and other toiletries.
Since 2016, the company has moved away from the pure use of sails to also offer a ready-to-wear line. The link with the sail is that of the numbers and zig-zag seams, without falling, according to the brand, into the veilers' clichés.
Expansion and development
The company currently has 34 employees. It generated a turnover of ?2 million in 2016, with an estimated valuation of ?6.3 million. 727 Sailbags recycled 55,000 m² of sails. Distribution takes place in 150 points of sale in France and 50 abroad. 727 Sailbags has 3 of its own stores in Lorient, Vannes and La Baule.
Development is ongoing and evolutions have already started in 2017. The entire production will move to new 1400 m² premises in Lorient. A new concept store will be set up in the former premises of the submarine base.
The growth target is high, at 23% for 2017. 727 Sailbags aims to reach 60 employees and 500 points of sale by 2020