A historic anniversary
As its name suggests, The Bridge celebrates the bridge between the United States and Europe, on the occasion of the centenary of the arrival of the American military in France in 1917 to participate in the First World War. The race will link Saint-Nazaire and New York in summer 2017.
Profil Grand Large, which designed the Bridge project, already has experience in organising the SNSM trophy and the Solidaire du Chocolat. Through these atypical challenge profiles, it aims to broaden the public affected by ocean racing while anchoring the event in the territory. Thus, beyond transatlantic sailing, The Bridge will also offer concerts to celebrate the arrival of jazz in France, coupled with the 3 on 3 basketball world cup.
A seminar to charter the QM2
The highlight of the show and the originality of the race, the Queen Mary 2, which will be challenged by the Ultimate trimarans, costs ?9 million to charter. To finance such an amount, the Club des 100, a group of companies managed by The Bridge association, brings together companies ranging from SMEs to industrial heavyweights. Club members rent cabins for their employees and guests who will participate in the race aboard the ship, while attending a seminar on tomorrow's business organized by Cap Gemini. This form of investment goes beyond sponsorship and should make it possible to reach the 2600 passengers necessary for the chartering of the liner.
The rest of the budget reaches 7 to 8 M € which will be provided by registrations and more traditional financing.
If according to the routing simulations over the last ten years, the Ultimates have only one chance out of ten to win against the Queen Mary 2, the financing of the project seems to him on a close edge...