A richly illustrated and elegant image
Welcomed by a beautiful sunny video of a boat from the Gran Turismo range showing its turning capabilities, the visitor discovers a new website richly illustrated. Bénéteau clearly wishes to give a more upscale image. The quality of the photos is proof of this.
Many pages
On Bénéteau.com you will find all the information about the brand and the range of boats. The website is structured around the following pages:
- Sailing
- Engine
- History
- News and Events
- Building and Innovating
- Bénéteau temptations (corresponding to Special Offers)
- Bénéteau Services
- Architects and Designers
It should be noted that the pages dedicated to the history of the yard, research and development as well as to the architects and associated designers are particularly rich, contributing to the story-telling and quality image that the Vendée yachting group wishes to give.
Ergonomics designed for smartphones
The architecture of the website follows the current trend. You have to scroll down the single homepage to access all the sections. A very discreet menu at the beginning of the page, entirely in pictograms, allows you to search directly for the information you are looking for.
The site is perfectly adapted to navigation on smartphones and tablets. On a computer, one can regret the number of clicks to reach the description of a boat.
With its new website, Bénéteau is equipping itself with a beautiful marketing tool, without improving or harming the quality of information for the customer.
