Brunswick acquires Power Products
Brunswick Group, the world's leading marine equipment company, announced that it has signed a definitive agreement to acquire Power Products Global Marine&Mobile. With locations in the United States, the Netherlands, Mexico, New Zealand and China, the company offers power equipment from batteries to cables to chargers. Upon completion of the transaction with Genstar Capital, for an undisclosed amount, Power Products will become part of Mercury Marine's Accessories and Aftermarket division.
Famous brands in the nautical industry
Mercury Marine's new products are currently marketed under 11 different brands, familiar to the yachting industry:
- BEP : Electrical components and energy and battery management systems
- Blue Sea Systems : Battery management systems and protection of electrical circuits in hostile environments
- Czone : Innovative digital switch
- Lenco : Trim systems, electric bridge panel actuators and switches
- Marinco : Cables and electrical components in hostile environment
- Mastervolt Designs and produces energy management systems (chargers, charge controllers, etc.)
- ProMariner : Waterproof battery chargers
- Ancor : Cables and lighting in harsh environments
- Park Power , Progressive Industries and Del City : Electrical equipment and online sales for the leisure vehicle sector
Consolidate and secure Brunswick's position
The acquisition of Power Products continues Brunswick's diversification strategy through its Mercury Marine Parts & Accessories subsidiary. It comes after several acquisitions for this division, among the most profitable. It also gives Brunswick a foothold in the recreational vehicle business. "These brands will not only expand our potential in the marine industry, but a company like Del City allows us to expand into the transportation aftermarket, which is a strong complementary market for marine," said Chris Drees, president of Mercury Marine P&A.
Preparing for electric propulsion
Even if fossil-fuel outboards still seem to have a bright future ahead of them, engine manufacturers must prepare for the future. By taking strong positions in the field of marine electricity and particularly battery management, we can imagine that Mercury and the Brunswick group are anticipating the rise of clean propulsion.
