Develop brand awareness in France
Evo Yachts France took advantage of the Paris Boat Show to officially launch the brand in France. "The French market is very important and the Paris boat show is very interesting for us. That's why we have chosen to announce the launch of Evo Yachts France in the capital, as an official distributor" explains Jean-Marc Bichot, Sales Manager for the brand in France and Corsica.
Jean-Marc Bichot is no stranger to the world of boating as he used to work for the company JMA Yachting, managed by Jean-Marie Ambrosino, and importer of major Italian boat brands.
"Evo Yachts France is a subsidiary of JMA Yachting, specialized in the sale and charter of new and used boats and based in Port Féjus (83). We have 20 years of experience, with an impeccable after-sales service, we prepare boats, offer charter and have a local and international clientele.
We had been looking for a custom, bespoke product to standardize our business for a 1 ½ years. We are aware that it is a niche product, but we found this with Evo Yachts. Within 2 years, there will be an evolution of the day boat as imagined by Valerio Rivellini (Editor's note: architect and designer of Evo boats). And it corresponds to what our customers are looking for explains Jean-Marie Ambrosino.
Corrado del Fanti, International Sales & Marketing Manager of the brand, was present for the French launch, underlining "the professionalism of this company, young and dynamic that had totally integrated the spirit of the Evo Yacht brand."
Develop the brand in this niche market
Evo Yachts will continue to expand its range with new models. After the 43 and WA, the Italian shipyard will launch a 53-footer in 2018 (Evo R3), an R5 and R6 in September 2019, and a new 38-footer (entry-level) in 2020.
"The goal is to sell 40 boats a year in five years, knowing that the brand started two years ago. So far, we have produced and sold 10 units in Europe and the United States, including one unit as a superyacht tender. We are aware that this is a niche market explains Jean-Marc Bichot.
The birth of Evo Yachts
Evo Yachts is owned by three Italian brothers - Giuseppe, Alfredo and Rosario Mercuri - owners of a train safety systems company and passionate about innovation.
Three years ago - in 2014 - they partnered with Italian shipyards to produce a new kind of boat before turning to the architecture firm Studio Tecnico Navale Rivellini. "The Evo 43 is the result of a personal design for a new unconventional boat, which can be used as a tender or chaseboat for maxiboats" explains Corrado del Fanti.
The specifications are as follows: a boat with a lot of space and which allows to remain in permanent contact with the sea.
The first boat was launched in 2015 and became known for its modern design, but especially for its 40% extendable cockpit, convertible into a 25m2 bathing platform. "Evo Yachts is a different way of sailing. We have tried with passion and innovation to transform the space and offer a different configuration and design, while offering a simple and beautiful boat" concluded Corrado del Fanti.
