A network under reconstruction
Marlow Ropes has been manufacturing ropes in Hailsham, UK since 1807. The company switched to modern materials in the 20th century and went bankrupt in 2005. Taken over by English Braid, its main UK competitor, Marlow Ropes has recovered and still owns 50% of the UK market. The end manufacturer now wishes to rebuild and develop its distribution network in France, which represents an important growth lever. He recruited Nicolas Brousse, French-speaking export manager.
50% of the territory covered
Mr. Brousse's work is bearing fruit and 50% of France now owns their Marlow distributors. These are mainly shipschandlers, sailboats and riggers. Each has an exclusive geographical area, defined according to the navigation basins. The objective for Marlow Ropes is to cover the entire French coastline by September 2017. The brand is notably looking for resellers for its ropes in the South-West, Les Sables d'Olonne and Manche.
Development of the 1ères monte
Marlow Ropes is currently present in original equipment at Grand Soleil or Princess Yachts, but in no French yard. Nicolas Brousse has entrusted us with small French worksites, in line with the brand's performance-oriented tips, halyards and other products.
Opening on the cruise
Marlow Ropes, historically very famous in the field of ocean racing, equips half of the America's Cup teams. The company is also very present in light veil. With its new D2 Club range, it now wishes to offer its expertise acquired in regattas on the high-end cruising market. These new ropes should enable him to win new customers.
Ambitious objectives
2016 was a successful year for Marlow with double-digit growth. The objective for 2017 is to maintain a growth rate of more than 10%, based in particular on the French market.
